Come and hear John Berry from Timeless time talk about building your brand.

The Galaxy Note 7 is dead. The Samsung brand is mortally injured. How did it happen, and how can Samsung save its reputation?

Brand is complex. It’s not just about the company logo, website and social media messages, It’s the way the company looks and feels to customers. Come and learn how to build your brand and protect it too.

Brand is like an orange: there’s the skin – the outside. That’s the bit that entices us to the firm or organisation. Then there’s the flesh, the inside. That’s the bit of the firm or organisation we experience after we’ve bought. That’s the bit that can be authentic and in line with what first enticed us. Or it can be a big let-down when the outer promises an emotion that is not there when we take a bite.

Changing the outside, the marketing artefacts, is simple. But brand depends on the competencies, behaviours, values and attitudes of managers and staff.

Come along and learn at the Reigate & Banstead Borough Council Learning Lunch and hear John Berry’s presentation. He’ll teach how to build brand starting from inside the firm or organisation. He’ll teach how firms (including Samsung) should act to secure their brands, protect their brands and react to calamities when brands are damaged.

Book your space now