Neal will be exploring the price vs perceived value question. Many business owners set prices based on instinct, competitors, or fear of losing work, rather than a clear understanding of how customers perceive value. In this session, Neal challenges common assumptions about pricing and explores why value is contextual, emotional, and often invisible unless it is deliberately articulated. Through practical examples and real-world stories, attendees will learn how to recognise where price-led conversations are undermining confidence, how to identify what their best customers truly value, and how to communicate that value more clearly in everyday sales conversations.

Run by the Surrey Sustainable Business Network, this FREE business resilience workshop will help you to create a plan to cut long-term costs, including energy bills.

Some of the benefits of attending the course include:

🌱 Learn how to create a plan to cut long-term costs, including energy bills
🌱 Map and plan for future weather and climate risks
🌱 Be prepared for future legislation that may impact your business
🌱 Be well-positioned for tenders with large businesses who report on supply chain emissions
🌱 Get 1 year free licence to Climate Essentials

The Armed Forces Covenant is a voluntary commitment for organisations of any size. By signing the Covenant, your business publicly commits to ensuring that serving personnel, reservists, veterans, and their families are treated fairly and are not disadvantaged because of their service.

Why it matters for your business

Supporting the Covenant isn't just good for the community - there are real business benefits too:

• Access to a highly skilled talent pool. Service leavers and veterans bring exceptional leadership, teamwork, problem‑solving and resilience. Signing the Covenant helps your organisation stand out as a Forces‑friendly employer.
• Positive impact on staff engagement and culture. Demonstrating social responsibility boosts workplace pride and helps build an inclusive, supportive culture.
• Enhanced reputation and community standing. Covenant signatories are recognised nationally for their commitment, with opportunities to gain Employer Recognition Scheme (ERS) awards at Bronze, Silver, or Gold level.
• Support for reservists and military families. Many businesses already employ reservists or people from service families and the Covenant provides a framework to support them in simple, practical ways.

What Signing Involves

Signing the Covenant is straightforward and flexible. Your organisation chooses commitments that fit your capacity and goals. These might include:

• Offering supportive HR policies for reservists and veterans
• Promoting your organisation as Armed Forces‑friendly
• Supporting Armed Forces Day, Reserves Day, or community events
• Offering discounts or services to Armed Forces members
• Building links with local bases, cadet units, or military charities

Signing is free, simple and fully supported.

How can we help?

The team at Reigate & Banstead Borough Council can:

• Explain the sign‑up process
• Help you to tailor commitments to your business
• Connect you with local Armed Forces networks
• Support you on your journey towards the Employer Recognition Scheme awards

Signing the Covenant is a small step with a lasting impact!

To find out more, email Martin Furminger

Support elements include:

• Match-funding of up to £20,000 (50% match)
• Expert advice, guidance and support
• Bespoke digital roadmap for your business
• Leadership training
• Workforce training
• Fully-funded student internship (up to 300 hours).

The programme is open to SME manufacturers and makers based in the South East. In order to be eligible, businesses must have fewer than 250 employees and must not be part of a wider group, or funded by Private Equity. They must have a turnover below £44 million, and not have received state aid of more than £315,000 over the last three years.

Closing date: 31 March 2027